Recently, on the sale and acquisition of the automotive world car industry became a topic worthy of careful consideration of the topic. Previous Day - grams of merger and separation of Ford acquisition and sale of Aston. Martin, Land Rover and Jaguar, can be seen Automotive industry consolidation from the previous road towards advocating the separation of a large road walk, large-scale automobile production needs, but large-scale technology will be able to in the competitive market to survive it? sale and separation of the auto giant, Again the acquisition does not indulge in the automotive car giants bring in huge profits, but led to his heavy burden.
loss caused Ford to sell Jaguar and Land Rover
2008, Ford sold Land Rover and G Leopard, so the recent reports on the Ford started to sell Volvo speculation, this by really going to sell Volvo, it is worth elegant. from the current Ford and GM in North America market performance, high oil prices on the world had a serious impact the U.S. auto industry, Ford and GM and other auto giant's sales in the U.S. market have dropped sharply, Ford, GM and Toyota in the U.S. market in June, year over year sales fell 28%, 18.5%, 21.4%, but said Ford's sales decline is the largest. However, the result in decreased sales The main reason is high oil prices, Ford's former Aston. Martin, Land Rover and Jaguar brands are the fuel consumption of a high-end models.
Ford sold Aston earlier. Martin is the main reason for this , because the Jaguar and Ford cars to share the chassis, to reduce development costs, and some parts taken from the Ford, Jaguar, Land Rover brand to another, it will enable to further reduce the cost of each other. Although Aspen Gordon Martin was profitable in 2006 and is a money-losing Jaguar, Ford still decided to sell Aston Martin, only because the Aston. Martin, a single and too high-end cars, so Ford is not conducive to long term global strategy. But Time passed and two years, Ford sold Jaguar and Land Rover, or, which is the media coverage in 2007, Ford may sell Land Rover and Jaguar, and ultimately become a reality. Ford sold Aston eventually. Martin vehicles, Land Rover and Jaguar on the harvest of 43 billion U.S. dollars, to fill the Ford part of the loss.
Volvo will be sold?
recently, the major media also rumored to sell Volvo, Ford, and even some Domestic media also reported that some companies may buy Volvo car, SAIC and Dongfeng have been involved in Ford Waugh, who ultimately do not know who 忽悠, 忽悠 the public or the media in the media 忽悠 Ford cleanup? Anyway, been fooled without the knowledge of the public is gone. So, Ford is really going to sell Volvo do?
from Waugh Calvo 2007, the market performance in China, Volvo car sales in China to complete about 12,500 units, an increase of more than 73%, which accounted for more than half the sales of S40 is the Volvo China has for 3 years to maintain the growth rate of more than 50% is in Volvo's second fastest growth rate of the global market. Volvo also C70, C30, XC90 Sport, S80T6AWD other models, a huge market in China, who are willing to fat to the mouth to the other person.
GM and Ford have announced a new round of production cuts. particularly trucks and sport utility vehicles (SUV) sales accelerate the decline and increasing small cars and cross- vehicle into two U.S. auto giant is also consistent choice. Of course, Ford is no exception, as higher oil prices and the subprime mortgage crisis led to drastic change direction throughout the North American market, Ford is also the focus of a comprehensive and cross-border transfer to the car to small car, will increase the production of small cars and Fox. can predict, Ford's future focus will shift towards the small car market in recent years in the auto show debut of the Ford Verve concept car, and this concept car designed by the new Ford Fiesta will be the year Asia and Europe, have clearly indicated that changes in the strategic planning of future models.
course, or small boat U-turn, for a world auto giants Ford, how to more easily adjust their strategic direction, I am afraid that is a difficult task But one after another to get rid of the burden may be for Ford to inject new vitality of the market. However, the future of the automotive consumer market, is not such as Aston. Martin, Land Rover and Jaguar, Volvo and other luxury cars have no the market, certainly not, the luxury car market has been the high fuel consumption will be, but the market will become increasingly smaller. from the rest of Ford's Lincoln now only high-emission luxury brands, Ford's future small cars even though the adjustment strategy, Ford will retain the appropriate number of high-end brand models, which enhance the brand image of Ford helpful. Lincoln cars less, and Volvo models are more, rather than sell Lincoln, but also unwilling to sell Volvo, The local Ford Lincoln as a brand and less likely to sell, so I personally feel that the possibility of selling Volvo, very few, unless Ford is really crazy! or Ford not Ford's capital financing led to strand breaks.
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